• Free Bet Welcome Offer of up to $10
  • 4.5
Advantage list
  • Good selection of games and sports
  • Good odds for football specific betting
  • Multiple payment methods
  • App on both iOS and Android
Disadvantage list
  • Website feels a little dated
  • Coverage of leagues is limited for football
  • Relatively new in the market
  • 100% up to $100
  • 5.0
Advantage list
  • Fast Payout
  • Cash out
  • Live Betting
  • Fully Licensed
Disadvantage list
  • Limited game options compared to other Bookies

William Hill has been around the industry since 1934, transitioning from the old way of betting, where you have to go to the bookmaker’s office to place bets, to now being able to place bets online from anywhere. William Hill is always a solid choice when choosing a sportsbook to get started with or if you’re looking for great odds and markets. In this article, we shall take a look at the different characteristics of William Hill and the services they offer;


Sign-up Process

Odds, Markets, and Bets

Reliability and License

Depositing and Withdrawing

We ensure extensive research on William Hill as we look at their strengths and showcase their weaknesses, just so that you’re adequately informed on the sportsbook.

William Hill’s Overview

  • Sign Up Bonus 95% 95%
  • User Experience 90% 90%
  • Mobile Betting 95% 95%
  • Customer Service 95% 95%
  • Betting Odds 100% 100%
  • Deposit Methods 95% 95%


  • William Hill is well known for high bonuses and offers on different sports.
  • It has its own "Betting TV" with a lot of horse racing broadcasting.
  • Probably the best online sports betting coverage on e-sports. 
  • You can make your own soccer odds with "Built your odds." Great option.


  • In some sports (UFC, Boxing, or Formula 1), the betting market is limited for future bets.

William Hill’s FAQs

Here are some of the questions we believe are essential and are some of the most asked questions on William Hill’s FAQs

Can William Hill be trusted?

William hill is an institution in the sports betting industry, especially in Europe. It has always been among the most popular bookmakers in the UK. It focuses mainly on soccer, e-sports, horse racing, and tennis. In recent years the company has targeted the American and Canadian markets as part of its growth strategy.

William Hill is a bookmaker licensed in Gibraltar. William Hill is regulated by the Gambling Commission in The UK, under account number 39225 for customers in The UK and further regulated by the Government of Gibraltar’s Gibraltar Gambling Commissioner. William Hill’s office is registered at 6/1 Waterport Place, Gibraltar, with registered company number 99191.

The Sportsbooks site is run by William Hill Global PLC, a firm registered in Malta with the R. Number C96298 and registered office at William Hill Global PLC, Tagliaferro Business Centre, Level 7, High Street, Sliema SLM 1549. WHG PLC operates by the laws of Malta and is licensed by the Malta Gaming Department Authority with the license: MGA/CRP/121/2006-05 issued on the 2nd of November 2020.

Where is William Hill located?

William Hill started in 1934 in the United Kingdom, and it still operates there to this day; they have a sports shop, which, combined with their online site; that makes up their betting services. William Hill has its headquarters in England, but they operate from Gibraltar, and for their international clients, they operate from Malta; It employs over 15,000 people, with 8000 of those being from the UK.

When does William Hill payout?

With William Hill, once you have requested a withdrawal, depending on the method you pick, this could be between 1-5 days before your request is fully processed; we will mention the methods you can use to withdraw and how long it takes for your request to be processed:

  • Visa credit/debit cards take 1-3 working days (visa direct – 4 hours)
  • E-wallets 1 working day
  • Apple Pay 3-5 working days
  • Online Banking, Cash transfers, and Vouchers; 3-5 working days

Deposits and Withdrawals:

and much more

William Hill, what happens when a match is postponed?

This question could have different solutions. We have listed the most common instances in which this situation may happen:

  • If a selection is voided or does not run, then your stake will be returned in single bets. 
  • Also, if a match is postponed and has not started by its new scheduled time, then each bet on that match will be void. 
  • You can still collect from any bets that have already been resolved at the time of the abandonment, such as ‘first touchdown scorer.’ 
  • In soccer and horse racing, other more specific rules may apply.
  • When placing accumulator bets, the stake continues to accumulate and is placed on the remaining selections. If a double becomes a single, a treble becomes a double. 
  • Unless specified in the specific section covering that sport, abandoned or postponed events are void.

Why William Hill’s account is suspended?

We haven’t found any official content from William Hill on this point, which seems that it can suspend your account for any reason. To be honest, it is a bit up in the air. However, we have been researching in forums, reading its “terms & conditions,” and discussing this with other gamblers, and our conclusion is as follows: 

– The account can be suspended because don’t provide the necessary documents for verification. 

– The account can be suspended because of the expiration of the documents provided.

– The account can be suspended as a security measure against a hacking attempt.

– The account may be suspended because the account holder is linked to fraudulent betting activities on the William Hill site or any other sportsbook.

In any case, to recover your account, it is necessary to contact William Hill technical support.

Is William Hill Available and Legal in Canada?

Yes! It is legal to bet with William Hill in Canada, but as is mandatory for any sportsbook, you must be of legal age within your province to bet with William Hill or any other sportsbook. William Hill is available to bet with Canadian players and is already licensed in the UK and Gibraltar. With the betting landscape changing in Canada, expect William Hill to be observing.

William Hill Legal in Ontario?

It is legal in Canada and is in the process of being licensed to operate under Ontario regulations. It is expected to be granted in 2022.

Is William Hill Reliable, Secure and Safe? 

As we mentioned, William Hill has become known for being one of the most trusted sportsbooks in gambling. The UK and Gibraltar gambling commissions license them. They also use a 128-bit SSL encryption system to ensure all their data and yours are well protected. Their RNG systems are also tested by trusted 3rd parties to ensure they are doing a good work, without bugs or tech issues that can affect the site.

William Hill’s casino is also tested using technical systems testing (TST), ensuring that there are well regulated and protected. William Hill believes in not holding out when it comes to the security and reliability of its site and services.

If you have any questions and have much more in-depth information about this segment, please contact William Hill customer service directly.

How William Hill Uses Your Personal Data

William Hill will require you to share your personal information once you create a betting account; you must consider the policies surrounding your data and how William Hill uses it.

William Hill, on top of the data provided to create your account, will take more data from you and use it in terms of:

  • Location data to provide the right bonuses and options according to where you are
  • Information on deposits and withdrawals
  • Activity and logs of visiting their site 
  • Information required to meet responsible gaming requirements
  • Answers to security questions
  • Information for KYC
  • William Hill will retain and disclose your information to meet legal or regulatory requirements.
  • They will also share your information with third parties for fraud protection or credit risk reduction.

They require this information to learn more about their customers and ensure they prepare services that suit their needs. Also, the information is valuable to a sportsbook for their bookkeeping and to prepare reports for regulations bodies and governmental requirements.

Deposits and Withdrawals:

and much more

Who William Hill Shares Your Personal Data With?

William Hill uses third parties and has business agreements with the companies that provide them with their security and gaming systems. It means your data is sharing with these companies. Don’t worry; All of these third party providers must also comply with regulations to work with companies in the online gambling industry. With other works, Everything is regulated so that users have the least possible risks.

They share your data with:

  • Regulators
  • Advertising agencies
  • Social Media companies
  • Payment Providers
  • Customer service agencies
  • Analytics companies
  • Game Providers
  • Credit Reference Agencies
  • Companies within the William Hill and 888 Holdings Group
  • Risk and fraud agencies

It may disclose anonymized data (such as aggregated statistics) about our users to prospective partners, advertisers, investors, and other reputable third parties. This data won’t contain personal information about any individual who uses its services.

Sign-up Process on William Hill

Sign up - Account Register William Hill Canada

Sign up – William Hill Canada

The sign-up process will take a couple of minutes of your time;

  • Click on “join” (it’s a button on the top right) on the homepage
  • You will then need to fill in your account details with personal information
  • The next step involves making your login credentials
  • Here you can input a promo code for of the available bonus offers 
  • Your details will go through verification checks

How Do I Verify My Account at William Hill?

You must verify your account (and that verification has been accepted by email you should receive from William Hill) before you deposit any money to wager. We recommend this step because if you don’t have your account verified, you won’t be able to withdraw any winnings.

To verify your account, click here. https://williamhill-lang.custhelp.com/app/answers/detail/a_id/28801#5   

It is important to consult with customer service if you have any doubts.

How to Verify My Account on William Hill Canada?

The documents William Hill require are a way to prove your identity and age so that you can be permitted to access William Hill’s services; these documents are:

  • National ID
  • Driver’s License
  • Birth Certificate/Passport

For the process of verifying your address and bank details, they will require these documents;

  • Utility Bill
  • Credit Card statement
  • Bank statement 
  • Council tax bill

Types of William Hill Account Restrictions

Community guidelines and the terms set out by William Hill are the main reason most accounts get banned, they have clearly stated the reasons and causes of accounts getting banned, and we shall list them and look at the reasons your account could have been suspended.

  • Using false or misleading information to open your account. 
  • Use of unfair external factors or influences (cheating)
  • Colluding with others to gain an unfair advantage (e.g., by intentionally losing money to other players). 
  • Using a VPN to hide or alter the location or identity of the device used to access the website
  • Breaking the rules of any sport’s governing body.

You can also be banned from breaking community guidelines such as;

  • Bullying
  • Self-harm 
  • Hate speech
  • Illegal behaviors
  • Dangerous acts

How to Get Your William Hill Account Back

If your account has been suspended, there is still a way to get it back; you must first confirm whether any of your previous acts broke any of the security policies or terms set out by William Hill because in the case that their investigations prove you have your account will be permanently deleted.

Suppose you believe you haven’t taken part in any wrongdoing. In that case, you can write and appeal to William Hill, detailing your experience and providing any evidence that can help your claim.

William Hill Mobile Betting:

The phone version is simple and fast. Immediately after logging in, you will find the “in-play” bets, all classified by sports where the simple bets are displayed. 

The design and navigation are very intuitive; you can do any kind of action you would do on the desktop version, from deposits and withdrawals to verifying your account or getting bonuses. Honestly, you can get moved to find any information or bet by clicking 2 or 3 times.

In-Play Option on My Phone: 

In-play betting is available on its mobile site; here, you will see on the homepage a drop-down menu on the top left side; the second option once you click on the menu is the In-play betting. After clicking on it, you’ll redirected to the live play section in the betting category.

Place Multi Bets on the Mobile Version:

When you select an option to bet, this choose is send to the bet slip; there, once you add a few more bets, you will be able to decide whether you want to put the bets together to form a multi bet and in whatever format you prefer (doubles, triples)

How to Deposit on the Mobile Version:

On William Hill, the process of depositing is the same; here, you will click on your account, and a menu will open up, offering you different methods to pick from; there, you will select your preferred choice and your funds will be available. 

Withdrawals From the Phone:

The Withdrawal process is similar as well to when using a desktop or your mobile phone; here, you will head to your account and click on the withdraw option; the page will redirect you to the options available primarily, and it will pick the option you deposited with unless there is an issue, in that case, you will be asked to pick another method.

William Hill App 

App Store William Hill Canada

App Store – William Hill Canada

William Hill also provides their users with an App they can choose to download and use; the App has similar features as the online sportsbook, with bonuses specific to App and many more advantages; you can download them on:

Google App: 

The William Hill App is available for download on the Google Play store; all Android users can download the App.

Apple App (IOS): 

Apple users can rest assured that they will be able to download the App from the App store; this allows customers to access the App on their laptops, phones, and tablets.

How Do I Bet on William Hill? – Login & Placing a Bet

Betslip William Hill Canada

How Do I Bet on William Hill? – William Hill Canada

With William Hill placing a bet is pretty straightforward once you have an account with the sportsbook.

All you need to do is:

  1. Pick the sports on which you want to place a wager, peruse the odds and select the ones you want
  2. Click on “place bet” and indicate the amount you wish to bet
  3. You can keep track of your bets within the ‘My bet’ Column on the top right of the screen, alongside your bet slip

Deposit and Payment Methods

Payment Method William Hill Canada

Payment Method – William Hill Canada

William Hill has partnerships with many reputable payment companies. As such, they can provide their customers with variety when making deposits and withdrawals.

As a customer of William Hill Canada, you can pick from these various payment options:

  • Debit Cards
  • Credit Cards (non-UK customers only)
  • E-Wallets (PayPal, Neteller, Skrill, Eco)
  • Apple Pay
  • Online Banking
  • Cash Vouchers and Pre-Paid Cards (PaySafeCard, Neosurf, Todito Cash)
  • Cash Transfers

Although you will find variety in the methods provided by William Hill, a noticeable absence would be Cryptocurrency, as the payment method is relatively new and still being adopted into the industry. Be aware that some methods of depositing are not permitted for use when withdrawing.

Minimum Amount and Currencies Accepted in Canada

The minimum amount required by sportsbook normally varies, especially when picking the method to fund or withdraw from your account; on William Hill, we shall list down the methods and the minimum amount required:

  • Debit Cards & Credit Cards – $5 
  • E-Wallets (PayPal, Neteller, Skrill, Eco) – PayPal $10, the other E-wallets $5
  • Apple Pay – $25
  • Online Banking – $5, giropay $30
  • Cash Vouchers & Pre-Paid Cards – PaySafeCard $25, Neosurf $10, Todito Cash $5
  • Cash Transfers – $25

Maximum Amount for Deposits?

The maximum amount that is needed again varies from the method you pick to fund your account, and the exact numbers are listed down below:

  • Debit Cards & Credit Cards – $99,000
  • E-Wallets (PayPal, Neteller, Skrill, Eco) – $5,500 – $80,000
  • Apple Pay – $99,000
  • Online Banking – $10,000 – $12,000
  • Cash Vouchers and Pre-Paid Cards (PaySafeCard, Neosurf, Todito Cash) – $ 200 – $12,000
  • Cash Transfers – $ N/A

Withdrawal or Cashout Your Winnings

Where Is the Option to Withdraw?

Once you’ve wagered on your sports and events and you won a bet, you will wish to withdraw those funds; we shall explain how to go about this step.

  1. On the homepage, you will see your account on the top right of the screen.
  2. Click on withdraw 
  3. A menu will be brought up with your options for withdrawal
  4. Put in the request for the amount you wish, and depending on the method picked, you wait for the funds to reflect in your account.

How Long Does It Take to Process Payout?

Below we shall look at the time it takes for each method to process your payments;

  • Visa credit/debit cards take 1-3 working days (visa direct – 4 hours)
  • E-wallets 1 working day
  • Apple Pay 3-5 working days
  • Online Banking, Cash transfers, and Vouchers; 3-5 working days

William Hill Available Bets:


Parlays are part and parcel of the betting game; this bet tends to be used by more experienced bettors, requiring a degree of research and knowledge. You can find parlays on William Hill; once you place a bet, it will be put in your bet slip, there you will be able to add the bet to build a parlay. Click here and check out the last parlays tips. 


Both teams to score is a simple bet in which you predict if both teams will score in the same fixture. The BTTS are on the betting section of William Hill; here, you will select the sport you want to bet on and click on the bet you want to place; on the same page, if you scroll a little bit, you’ll see the different type of bets you can bet on the fixture or sport and BTTS is among them. Read more about BTTS Betting.

Over-Under or Totals Bets

Over-Under markets offer much value to one looking to make some profit from bets placed. The totals bets can be found in the betting section of William Hill; under the sport, you picked to bet on, there you will find it among a variety of bets that are specific to the sport you pick. Click here to get the best Over Under Tips.

Double Chance

Double chance stands out as one of the most picked bets due to the simplicity of the bet, and it is picking a team to either win or draw the match. This bet can be found in the betting section of William Hill, where you will pick a sport you wish to bet on; the page will redirect you to the odds-on offer for the chosen sport, and once you click on the fixture you wish to bet on the same page below you will be provided with the different bets to pick, double chance included. Click here to know the best double-chance picks.

William Hill Sports Markets 

Top Bets William Hill Canada

Top Bets – William Hill Canada


Soccer is one of the staple sports on William Hill as the sport is highly regarded in Europe and the UK. If you wish to bet on soccer, go ahead and click on the betting tab on William Hill’s homepage; there, you will be redirected to the betting section. On the left side of the betting page, you will see sports listed, and soccer is one of the first options. Here you will also find some bets are picked up more than others, such as Double Chance, Straight Win, and BTTS. Click here to learn more about Soccer betting.


Hockey being one of the most popular sports in Canada, you can be sure to find it as a sport you can bet on while using William Hill. You can bet on hockey by heading to the betting section on William Hill’s home screen; there, you will see it listed on the left side of the interface as Ice Hockey. All the odds and bets on hockey are listed within the category. Bets that are favorites among bettors would be; First to get the puck, first to score, and Moneyline. Click here to check the best hockey betting sites in Canada.

American Football

American football is also one of those sports like hockey where the popularity in Canada and the USA is always high. The sport offers many betting opportunities; as such, you will find it on William Hill as they offer odds and plenty of markets. Suppose you’re looking for bets on William Hill that surround American football. In that case, you will find them in the betting section of the sportsbook, once you are there on the left side of the site, you will see the sports listed downwards, and among that list, you will find American football as one of the first options. Check out our Top American Football bookmakers in Canada.


Basketball needs no introduction when it comes to fans in Canada and USA. The sport has even gathered a global audience. With such popularity, it is definite to find betting chances on William Hill about the sport. Suppose you wish to bet on Basketball, click on the betting section on the homepage. In that case, you will be redirected to the respective section, there, you will notice the sports are listed on the left side, and within that list, you will find Basketball, click on it. The option to bet on games will appear with odds beside them.


Tennis is available in the William Hill sports betting section; on the left side of the interface, you will see the sports listed and among the last ones under table tennis. Once you click on it, you can see the matches and odds listed, and for more details and bets on a match, you can click on the match listing to expand it.


MMA and UFC have begun to join the elite among sports in terms of popularity nowadays, most people know of the UFC, and even more so, they bet on it. William Hill offers odds and markets on UFC and MMA events. To find this option, you simply click on the betting section on the home page, and then on the left side of the betting section’s page, the sports are listed going down. There you will see UFC, and once you click on it, it will take you to a page where the fights and odds are listed alongside each other. Read more about UFC & MMA Betting Sites.

William Hill Customer Support

Live Chat William Hill Canada

Live Chat – William Hill Canada

Customer service on William Hill is one of its top priorities; it ensures its customer service department is on par with the best in the industry. Affording their customer’s multiple channels in which to reach them and offering assistance at satisfying speeds and results.

Here are how you could reach William Hill:

  • Live chat
  • E-mail 
  • Phone Call – International Number (00800 3551 3551)
  • FAQ add the link
  • Social Media (Twitter – @WilliamHill)
  • FAQ 

The William Hill customer support department shows high levels of competency and addresses issues in a timely manner; they have showcased that they put considerable resources in their help section to aid customers on their site.

William Hill has a whole FAQ section dedicated to answering questions, leaving the most common questions on their site with answers for new and old customers to find. It has a responsible gaming section and permits users to set deposit and withdrawal limits on their accounts if they so wish.

You can find their Live chat option on the top right side of the homepage under the title ‘help and feedback’ click on that tab to initiate the live chat option. At the bottom of any page on the site, you will see contact us and ‘help’ sections. Once you click on them, it will redirect you to the help page where you can find solutions to your problems or the contact information of William Hill. 

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